Fabric at the Kinderland Activation
Originators’s On Broadway.
Fabric Structures Provide Kinderland Activation
a Delicious and Creamy Center!
Soft and sensuous with slow and delicious, gentle curves, the Originators’ stretch-fabric structures were a big hit for days; enveloping throngs of guests for a Kinder Chocolates’ activation, Kinderland, which opened on Broadway in New York City in November.
The Originators’ were delighted to be charged by designer Larry Abel, of Abel McCallister Abel, to create a wholly immersive environment that oozes “a creamy, milky essence.” Debra Roth, Originators’ chief creative, loved that the “’Creamy, Milky Center’ was ours to impact.”
To begin, a series of modular, L-shaped, white fabric, serpentine-shaped SeeShell Tunnels transition guests into the sweet inner world of a Kinder candy bar.
Immediately upon exiting the tunnel – from the Smooth Milk Chocolate bar exterior to its Creamy, Milky Center – a series of sleek and taut, 8’ tall, curved, free-standing white fabric walls surround the space, transforming the environment in a complete and most unexpected way. It even sounded different. It was soft. (Until the screaming kids arrived!)
Then a grouping of free-standing, upright, flute-shaped “Trumpets,” gave the visual design an upward flow, enhancing the impact of the playful, sensory-tickling space.
The Originators’s Creamy, Milky Center was so captivating and exciting that on-site traffic monitors had their hands full keeping fascinated kids of all ages from causing bottlenecks…finding this abundance of visuals so irresistible to all their social media platforms.
The activation was a huge success, marking yet another tremendous achievement for Abel McCallister Abel and a stellar opportunity for the Originators to bring its sculptural fabric designs to enhance and enliven a live event. We are grateful.