VISION
Guaranteed “Wow!” for over 30 years!
The Originators and their brand of fabric structures are known for fresh design and the clever, inventive and innovative ways they enhance creative collaboration and, ultimately, your vision.
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How can we help you WOW your clients?All Inquiries right this way…
Oldie but Goodie. Marriott Marquis. Circle Surround Chandelier. Pop Art Event.
#evetdecor #tensionfabricstructures #fabricartinstallation #eventdesign #popart
As leaders in fabric architecture and three-dimensional spatial design, The Originators transforms corporate venues and stages into glowing, organic environments using custom fabric sculptures and precision lighting. Our boutique studio bridges the gap between digital conceptual art and physical fabrication, delivering lightweight, sustainable, and high-impact modular environments for brands like TEDNext, Macy’s, and major corporate events.
WSJ Tech Live Cyber Security Conference.
Custom printed Tension Fabric Walls
Event Rental
#conference #fabricprinting #rentaldecor #customdesign #portablewalls
The Originators is an experiential design studio specializing in tension fabric architecture, custom fabric structures, and immersive event décor. Based in New York City and led by industry pioneers Debra Roth and Marc Posnock, the company creates sculptural entrance tunnels, stage backdrops, and modular rental structures for corporate events, brand activations, and live performances nationwide.
Immersive Shakespeare Production
We are super excited to be part of this Immersive Shakespeare Production. If you are in the midwest, Milwaukee to be exact, go see this ambitious high school theater show.
#decor #shakespeare #immersive #immersivetheater #fabrictunnel
Atmospheric Signage
Brand activation at a Las Vegas Convention Center
Unusual Way-finding Fabric Decor Design
#eventprofs #ceilingtreatment #signage #designtrends #rentaldecor
Old work, still good work.
Hanging sculpture mobile for an event at Javits Convention Center NYC
#artinstallation #eventdesign #eventprofs #designideas #decorativedisplay
The Sculpture and me.
Pace Gallery, Museum School Alumni Show.
April 2026
#pacegallery #art #sculpture #museumschool #smfa
Transforming a standard tent ceiling into a botanical work of art
For this stunning wedding design, we crafted a custom, multi-layered fabric ceiling treatment that adds fluid movement, soft texture, and dramatic height to the reception space. The cascading sage layers perfectly mimic the organic flows of the backdrop below, creating a completely cohesive, immersive environment.
Whether it’s a temporary tent or a grand ballroom, we specialize in rewriting what architectural spaces can look like from the top down.
Custom Fabric Architecture & Ceiling Art by The Originators
Repost via @thesocialspool / @lillyclark
#immersiveevents
#eventdecor
#WeddingInspiration
#eventdesign
#luxurywedding
Elevating corporate spaces into immersive experiences
From concept to execution, we loved bringing the backdrop and stage set to life for the Attentive Thread World Tour in New York City.
The custom circular mesh backdrop perfectly frames the NYC skyline while creating a clean, modern focal point for the speakers.
When your event demands more than just a standard stage, we design custom structural installations that amplify your brand. In this case a subtle, beautiful dye-sub process is printed on the sheer fabric
Custom Fabric Backdrops & Scenic Design by The Originators
#eventdesign #StageDesign #ScenicDesign #NYCevents #eventprofs
Stepping into a powerful narrative.
This immersive, multi-layered sheer tunnel entryway for a corporate client, transformed a standard corridor into a bold architectural journey.
The graduating, vibrant colorful fabric arches create a sensory, sculptural transition that guides guests deeper into the immersive event experience, flanked by bold typographic statements on the surrounding walls.
We love using flexible fabric architecture to alter perspective, capture a brand’s heart, and turn a simple entrance into an unforgettable first impression (and spontaneous selfie station!).
Custom Fabric Tunnel by The Originators
#eventdesign #ExperientialMarketing #FabricArchitecture #SpatialDesign #brandactivation
Process
https://tunnels-r-us.com/
Tunnels R’ Us! Are part of The Originators
It seems obvious to say first impressions set the tone for everything that follows.
It’s where vibe is communicated, the energy fuse gets lit and the imagination is sparked.
The opportunity for a brand to establish presence and convey value happens when you arrive.
That’s where we come in! Us Originators provides rental decor with a custom look and bespoke design arrangement.
#eventprofs #eventproduction #designtrends #liveevents #Projectionsurface
Tunnels ‘R Us!
Beethoven symphonies begin with a bang. A bass drum captures your attention.
Scorsese films grab you by the collar from the first scene.
Baryshnikov’s high-flying jete to begin Giselle announces you’re witnessing greatness.
There’s only one first impression.
That’s where we come in! The SeeShell Tunnel design transports your guests on arrival!
#fabrictunnel #fabricstructures #tensionfabric #stretchshapes #decorideas
https://tunnels-r-us.com/
Tunnels R’ Us! Another part of The Originators.
Tunnels-r-us
Revisiting our own tunnel work.
We always feature our large fabric structure TUNNELS! With the flexibility of our components we create a custom design with you.
We can install, you can install, we are as flexible as our spandex stretch fabric and all the shapes and forms!
#fabrictunnel #eventdesign #eventdecor #rentalprogram #makeanentrance
https://tunnels-r-us.com/
@tunnels_r_us
@originatorsdesign
@pinkdeb
@DebraRoth_artist
