The Seashell
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The Seashell – The Glade Boutique – Relax Room
The air-freshener company, Glade, was embarking on a new product launch – introducing a line of scented candles – that would also serve as a re-positioning of the brand.
![GladeSeaShellEdit GladeSeaShellEdit](https://ebn9c1.a2cdn1.secureserver.net/wp-content/uploads/2015/06/GladeSeaShellEdit-scaled-400x300.jpg)
An array of New York artisans were assembled to create individual environments that visually interpreted each new scented candle.
![Orig_SeaShell_07 Bringing imaginative environments to life](https://ebn9c1.a2cdn1.secureserver.net/wp-content/uploads/2015/07/Orig_SeaShell_07-400x300.jpg)
Charged with creating the Hawaiian Breeze scent, the Originators designed and built a larger-than-life seashell interior – something only the imagination can bear.
![Orig_SeaShell-Drawing Huge Fabric Conch SeaShell](https://ebn9c1.a2cdn1.secureserver.net/wp-content/uploads/2015/07/Orig_SeaShell-Drawing-scaled-400x300.jpg)
With an eye on the clock, it soon became clear that working with 3-d computer modeling would not yield the sculptural qualities this organic form demanded. Says chief creative, Debra Roth, “It was all analog…straight from my brain to my hand to scissors, a needle and thread. We had no choice, we had to make this on-site.”
![Orig_SeaShell-Maquette1 Orig_SeaShell-Maquette1](https://ebn9c1.a2cdn1.secureserver.net/wp-content/uploads/2015/06/Orig_SeaShell-Maquette1-scaled-400x300.jpg)
Drawing from over 30 years experience learning and working with the characteristics of a broad range of sculptural materials, Debra quickly went from a paper and wire maquette to hand-drawings to preliminarily-sewn and piped spiral forms in 2 days.
![Orig_SeaShell-Progress-Rigging1 Orig_SeaShell-Progress-Rigging1](https://ebn9c1.a2cdn1.secureserver.net/wp-content/uploads/2015/07/Orig_SeaShell-Progress-Rigging1-scaled-400x300.jpg)
As soon as the room was framed and painted, the Originators mobilized their crew and on-site sewing machine and raced the clock.
![Orig_SeaShell-Progress-On-Site1 Orig_SeaShell-Progress-On-Site1](https://ebn9c1.a2cdn1.secureserver.net/wp-content/uploads/2015/07/Orig_SeaShell-Progress-On-Site1-scaled-400x300.jpg)
Delicately hoisting the initial spiral shape into place around a center column, the seashell ultimately took shape with the help of air-brushing, hundreds of pounds of sand and an organic cut-out that revealed a sunset graphic in the background.
The richly natural forms enveloped guests, immediately capturing their imagination as all the senses, but taste, were engaged.
originally published 2015
![Orig_SeaShell Interior 3 Orig_SeaShell Interior 3](https://ebn9c1.a2cdn1.secureserver.net/wp-content/uploads/2015/07/Orig_SeaShell-Interior-3-400x300.jpg)
![](https://ebn9c1.a2cdn1.secureserver.net/wp-content/uploads/2015/07/pinkdeb-in-SeaShell-experiential-immersive-installation.jpg)
Defying exhaustion, the Originators transformed raw space, on-time and on-budget, into a magical pop-up environment – a memorable “WOW!” if ever there was one!