TED Next Arches - Building Brand Awareness

November, 2025

Walking through the entry Arches at the TED Next 2025 Conference in Atlanta, GA — Entering the TED Next 2025 Arched Entryway in Atlanta, GA

TED Arches – Building Brand Awareness

TED, a well-known and visually recognizable brand, is hosting a global conference. They’re seeking a subtle, tasteful and clever way of maintaining their brand awareness for the TEDNext2025 conference at the GeorgiaWorld Congress Center in Atlanta.

The TED producer was hoping there was a scenic element out there that would somehow combine form and function in one design that would spectacularly achieve that goal.

One can dream…

Enter the Originators.

Perusing their robust ready-made rental inventory, they settled on a dramatic entryway design: a series of Originators’ Open Arches that would not only pique curiosity and visually stand-out but would simply announce something different is going on at the GWCC.

The Arches would, at once, create a memorable first impression, provide a branding opportunity with red and black fabric covers and inspire guests to announce their arrival on social media with a unique photo-op backdrop for selfies and postings with the instantly recognizable TED brand.

Originators’ stretch-fabric shapes know how to make an entrance…memorable

Get to know the Originators robust collection of ready-made, off-the-shelf Arches – and so much more – that not only make a great first-impression but are the ideal traffic director – combining form and function – in an aesthetically pleasing way.