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We help you create “WOW!”

The Originators Design + Fabric Structures ARTICULATE, ELEVATE and INVIGORATE the visual impact of events, exhibits, environments and experiences all around the world. 

Whether your needs are simple, like renting a series of temporary walls to divide or define a space, or more complex, like building brand-awareness with a custom, high-impact visual, the Originators offer design solutions for you to create your own experiences.

  • Complete design services
  • rental Inventory of Fabric Structures
  • Easy-to-use / Easy-to-ship
  • Packs small / Plays big

What We Do

Fabric Décor + Design

Through the use of innovative fabric structures, the Originators create clever and inventive designs for your clients to make a bold impression, build visual excitement and increase brand awareness.

The Originators rental program – with a deep inventory of signature fabric structures along with an evocative line of Social Media Décor and an erector-set-like modular system of interchangeable parts – solves a wide array of decorative and functional needs with a unique custom-design that’s right off-the-shelf.

The Originators understand fabric structures, space and environments. Fabric structures are our medium, eliciting “oooh” and “aaah” is our goal.

“WOW!” It’s the sweetest sound from a client and the Originators hear it whenever they install their attention-getting tension fabric shapes and forms to enliven events, exhibits, environments and experiences.

Who We Serve

Creative solutions for all markets, all disciplines

Tailored for the particular needs of…

  • event agencies & producers
  • designers & creative directors
  • experiential marketer
  • tech-director
  • lighting designers
  • A/V companies
  • architects
  • social media mavens
  • pr and ad agencies
  • event and meeting planners

Who do…

  • experiential and corporate events
  • mobile marketing displays
  • product launches
  • visual merchandising/in-store display
  • activations
  • stage sets
  • galas
  • fundraisers
  • shopping centers and malls
  • social media lounges

And who also do…

  • live marketing campaigns
  • ballroom décor
  • motion picture scenic elements
  • music industry promotions
  • permanent architectural installations
  • pop-up stores
  • grand openings
  • art installations
  • bar/bat mitzvahs
  • reveals
  • We LOVED the curved wall and step & repeat! Definitely brought the event up a notch. Thank you for everything!

    Elena SarkissianPresident – Doing Art Together
  • The spiral worked out great…the client (and therefore I) was very, very happy. Thank you so much!

    Ari MooreChemistry Creative
  • I want to congratulate you and your team on a fantastic event last night! The riverfront center is so massive it seems difficult to decorate and last night was a creative home run. Way to go!

    Nancy FlemingThe Best of Delaware, 2014 Nancy Fleming, Business Development - Long & Foster
  • Just can't say enough about how much your involvement meant to PFI! Thought you might like to see the below message I just received. How very nice for all of us!! Again, my grateful thanks for a job very well done!!

    Cher L. Przelomski, CSEPCEO - Planning Factory International
  • Thank you so much for all your help on Pitch Perfect. You really helped us out, those structures were magnificent.

    Jarrette MoatsArt Department Coordinator - "Pitch Perfect 2"
  • Thanks again for all your work and patience...and for helping me realize my vision. The structures were easy to assemble and proved to be a wonderful canvas for the lighting designer. I couldn't be happier. I look forward to working with you and Debra again.

    Toby CorbettArt Director - "Pitch Perfect 2"
  • Thanks for all your help on these two projects. I'm sure we will have many more successful things in the days to come.

    Robert RussoDirector, Creative Services - VDA Productions
  • You guys did a great job with the concepts! Let’s go with it.

    Andrew FleshnerDisplay Fixture Warehouse
  • The walls were great and super easy to take down, thank you so much for all your help with this event!

    Debbie HearndenProject Manager - I Sequence
  • Thank you so much for everything! You guys did such a great job!! It all came together so well. Everything looks great!!

    Jennifer GouldDiana Gould LTD

Who We Are

A blend of ingenuity, experience, and a can-do spirit

Debra Roth - Principal/Creative

Debra Roth


Marc Posnock - Principal/Sales

Marc Posnock


Adam Kesner - 2D Design

Adam Kesner

2D Design

Hang Rok Cho

3D Design

Steve Kraftsow - Content Production

Steve KraftsOW

Content Production




The Originators have a special story to tell…principals, Debra Roth, founder of a company that innovated stretch fabric design, and Marc Posnock, who helped start an event decor firm, are the two people who originated the use of fabric structures in the events industry over twenty years ago. You may not realize it, but it’s likely we’ve already worked together.

We’re the ones who first devised the concept of making custom designs using ready-made fabric structures.

We’re the ones who perfected the techniques and processes for working with frame and fabric – custom or rental.

We’re the ones who speak your language and with whom you’ve already entrusted your brand building and integrated experiential marketing plans.

All of which means, every project we touch is infused with this blend of creativity, passion and talent.

We Wow!

Imaginitive, Bold, Exciting, & Memorable

Originators stretch-fabric structures are made to be noticed…to engage the imagination, spark an emotion and elicit a response from you…and from your client.

We’re proud of all our work and would like to share some of our particularly inspiring successes of late where our solutions for a unique set of challenges left the client especially thrilled.


It’s how you put it together

Stage Sets

As simple as a few free-standing walls to offset a panel discussion, or as complex as a theatrical, multi-dimensional layering of dynamic shapes and sizes, the Originators can design for you or you pick and choose the structures and DIY.


Create a dynamic fabric environment worthy of your guests. Warm and inviting, sophisticated and intimate, the Originators create a setting that provides comfort with a feeling of privacy and a strong sense of place.


It’s the first-impression of an event and demands proper attention. An entryway sets the tone for what’s to come and transitions guests from their world into another. And it often leaves the last impression as it also becomes the pathway out.

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